UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary.
The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand.
The transformation aims to bring AGMC’s automotive partnerships and owned mobility services under one unified identity, which are centred around its new brand platform called ‘Always Moving’.
The move marks a strategic shift for AGMC beyond the point-of-sale automotive experience into what it describes as a connected mobility ecosystem.
The company said the shift reflects changing customer expectations around mobility, with the business now spanning vehicle sales, leasing, rentals and servicing under one umbrella.
According to the company, the new brand identity is a reflection of this shift. Through the new positioning, the brand aims to portray itself as dynamic, innovative and made for people.
The updated visual identity i.e, the logo centres on a redesigned AGMC wordmark which retains the recogniseable four letters with the addition of a new symbol embedded within the letters.
The symbol was designed to fit alongside brands within AGMC’s portfolio which includes partnerships with automotive brands such as BMW, MINI, Rolls-Royce Motor Cars, BMW Motorrad, Geely, Riddara and INEOS Automotive, alongside AGMC-owned services including Budget, Pitstop360 and Prime.
As part of the rebrand, AGMC has also launched a new website designed to consolidate the AGMC offerings into a single digital experience which is organised according to customer needs and journeys rather than how the industry organises itself.
AGMC’s new brand is now live across digital, retail, service, and aftersales touchpoints, including the launch of the new agmc.com.
