UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary.
The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand.
The transformation aims to bring AGMC’s automotive partnerships and owned mobility services under one unified identity, which are centred around its new brand platform called ‘Always Moving’.
The move marks a strategic shift for AGMC beyond the point-of-sale automotive experience into what it describes as a connected mobility ecosystem.
The company said the shift
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
