The Ruder Finn group has launched RF Thunder, an insights-driven communications consultancy in the MENA region.
The launch marks a strategic expansion to support the region’s rapidly scaling SMEs, fast-evolving economic landscape, challenger brands, and high-growth businesses.
Bianca Riley has been appointed General Manager to lead the new agency arm.
The launch comes as the region undergoes a structural shift in how businesses are built, positioned and scaled, demanding greater agility. SMEs are at the center of this transformation, driven by national diversification strategies, pro-innovation policies, and a business environment that rewards speed, adaptability and resilience by des
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