Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector.
The invested amount will go towards the conversion and development of Hills’ OOH properties and infrastructure across key corridors in the city. The AED1bn OOH investment programme will primarily see the improvement of Hills’ bridge banner network, which spans 94 locations across key roadways, including Sheikh Zayed Road, Sheikh Mohammed bin Zayed Road and Al Khail Road.
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