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News

From top left, clockwise, Amina Taher, CMO, Wio Bank PJSC and current Chair for Abu Dhabi at The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi; Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors.

The Marketing Society expands GCC leadership to drive regional growth

Starzplay BytePlus

Starzplay and BytePlus to bring AI-powered features to streaming

Nissan KICKS

Arabian Automobiles offer students cost-free master’s degree with ‘Nissan KICKS Starters’

The Big Group MEA team.

Marketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices

Dubai Studios

Dubai Studios, AFM Films, Bold Films unveil ‘City of Life Continuum’

Snap Ramadan

Snap Inc. launches immersive AR experience for Ramadan

bloomberg television

Bloomberg Television rebrands its monthly Africa show to ‘Next Africa’

Big Global winners

Campaign Big Global Awards 2025: winners revealed

WPP shares slump as revenue worsens

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THE WORK

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

Creative Featured Social The WorkMar 21, 2025

Pickl’s first regional Ramadan campaign puts community at its heart

Bvlgari Journey of Ramadan campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 21, 2025

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Advertising Creative Digital Featured Marketing Media The WorkMar 20, 2025

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

instashop

Advertising Creative Featured News The WorkMar 20, 2025

Shantelle Nagarajan

Dubai Tram turns heads with instashop rebrand launch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

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Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

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