Superbrands honoured 29 brands at its 21st Annual Tribute Event, held on 5 November at Media Rotana in Dubai, recognising companies that have built trust, loyalty and long-term resonance across the UAE.
The annual gathering brought together senior marketers, brand leaders and council members to spotlight organisations that have demonstrated consistency, innovation and market impact. Each selected brand earned its place following an evaluation by the UAE Superbrands Council and votes from more than 2,000 industry professionals. Criteria included reputation, customer loyalty, sector contribution and overall brand strength.
The 29 recognised brands spanned healthcare, retail, finance, manufacturing, F&B, technology and consumer goods. The list included:
AJMS Global; Al Ain Farms; Al Kabeer; Al Manar Mall; Al Rostamani Group; Alpen Capital; Aster DM Healthcare; Axiom Global; BinSina Pharmacy; Blue Ocean; Dr Joy Dental Clinic; Elite Group Holding; Equiti; Geepas; General; HollandPark; InsuranceMarket.ae; Investo UAE; Jawhara Jewellery; Kreston Menon; Lubrex; Nando’s; NMC Healthcare; Nobel; Nutridor; Piece of You; Social Cash; Sonichive; and Touri.
The judging process was overseen by the UAE Superbrands Council, featuring regional leaders and branding experts: Mike English, Director, Superbrands MENA; HE Saud Salim Al Mazrouei, Director, Hamriyah Free Zone Authority and Sharjah Airport International Free Zone Authority; John Brash, Founder and CEO, Brash Brands; Paras Shahdadpuri, Chairman, Nikai Group; Raju Menon, Chairman and Managing Partner, Kreston Menon; Neeraj Teckchandani, CEO and Director, Apparel Group; Alisha Moopen, Deputy Managing Director, Aster DM Healthcare; Rohit Walia, Executive Chairman and CEO, Alpen Capital ME; George Kunnappally, Managing Director, Nando’s; Dr Raza Siddiqui, Executive Director, RAK Hospital and CEO, Arabian Healthcare Group; Waseem Al Halabi, Board Member, Abu Dhabi Chamber; Niranjan Gidwani, Consultant Director and Charter Member, TiE Dubai; and John Deykin, Branding Expert.
Mike English, Director of Superbrands Middle East, said the 2025 cohort reflected the country’s broader commitment to excellence. “Each of the brands honoured this year represents the spirit of excellence that defines the UAE. Their success stories serve as an inspiration for the wider business community and reflect the UAE’s commitment to building brands that make a lasting impact both regionally and globally.”
