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Insights

Asda’a BCW Arab Youth Survey: 89 per cent of Arab youth say they shop online

Create Production expands operations with drone service

Metaverse Young gamers

Young gamers are globally embracing the metaverse reveals Bain & Company

Mo Hussein – Head of Events at Be Experiential.

Experiential events are the future of modern marketing – by Be Experiential’s Mo Hussein

Volkswagen launches Brand Attributes Campaign

Amine Sadik - ABG

ABG appoints Amine Sadik as UAE Cross-Media Measurement Committee lead

Snap study 2022: 63% of Snapchat users say that AR experiences feel more personal

Group M launches global framework to reduce carbon footprint of media

Group M launches global framework to reduce carbon footprint of media

Twitter unveils key trends shaping the Saudi conversation in 2022

Twitter unveils key trends shaping the Saudi conversation in 2022

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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