On World Tourism Day, Google announced the launch of two free tools to help the travel industry in the Middle East and North Africa identify timely travel demand. The tools are launched under the ‘Travel Insights with Google’ website which includes two new tools available in both English and in Arabic; Destination Insights and Hotel Insights.
Are you interested in improving your numbers game? Making content optimised for maximum returns and engagement? Gain insight into measurement and managing metrics through content, data and technology, in a morning of networking and opinions at the next Campaign Breakfast Briefing. Register now.
According to Google Trends, people in Saudi Arabia searched for many countries in the past 8 months including Azerbaijan, Egypt, Georgia, Thailand the UAE and the UK (London in particular). Additionally, searches from Saudi Arabia for booking tickets this year have increased 153 per cent compared to previous year. In the UAE, according to Google Trends, people searched for local entertainment destinations in the past 8 months including the Dubai Fountain and Dubai Butterfly Garden, as well as hotels located locally in the UAE and in Saudi Arabia. Additionally, searches from UAE for ticket prices have increased 122 per cent compared to previous year.
By leveraging the tools, businesses in the travel and tourism industry can discover insights to reach global travelers, whether they are departing or arriving in MENA, at every stage of their journey, from dreaming about their next travel destination, to booking flights and hotels.
The Destination Insights tool will give travel businesses, governments and tourism boards a clear picture of the top sources of demand for a destination, and the destinations within their countries that travelers are most interested in visiting. It also allows businesses to explore how tourism demand is changing, compared to previous months’ or years’ demand and adjust marketing campaigns accordingly.
Millions of people search for hotels every day on Google, generating immense insights about local interests in hotels and the process travelers go through. Small and independent hotels can now access the Hotel Insights tool to get in-depth knowledge about travelers’ interest in their property, and understand where the interest is coming and how to attract new guests by creating a stronger digital presence.
“The travel and tourism sector in the Middle East is expected to reach $246 billion in 2022 based on a recent study, and will continue to grow. From our continuous conversations with travel partners around the region, we heard that timely insights are very much necessary for the travel industry at this period, especially with many local & regional events coming up. This is why we’re very excited to bring a new insights portal for the region’s travel and tourism sector, to help businesses reach regular and new travelers,” said Anthony Nakache, Google’s managing director in the Middle East & North Africa
The ‘Travel Insights with Google’ website which includes the newly launched free tools, is now accessible to all businesses in MENA. Google will continue to build tech-driven tools that help businesses in the travel and tourism industry engage with more travelers, and grow sustainably.