Campaign announces OOH Breakfast Briefing: Signs of Progress

Campaign has announced its latest edition, and potentially the most controversial, of Campaign Breakfast Briefing 2023, OOH: Signs of Progress on November 4. And, this time, it’s bigger and better than ever from 8am to 12pm at Westin Mina Seyahi. 

Our annual out-of-home event, in it’s 4th year, has expanded its timings and venue. Which could only mean one thing – more panels, more speakers, more networking, and the best of all, more insights into the industry.

We will be taking a deep dive into most pressing topics in the OOH media.

How digitalisation is affecting all aspects of outdoor advertising – from measurement to creativity. Industry experts will also examine measurement, data, metrics and transparency. They will, also, look at the long-running ambition of industry players to form a representative body. And a lot more besides.

There’s also plenty of opportunities to network with prominent industry players at our breakfast. It’s a morning of debate, insights, networking and breakfast at one of our most popular and productive events of the year.

Book your seat at the Briefing for a nominal fee of 95 dirhams.

Speakers to be announced soon.

Campaign Breakfast Briefing: Out of Home 2023
Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google map link)
Date: Friday | November 4
Time: 8am – 12pm

The Agenda 

08:00am: Registration & Breakfast

9:00am: Chair’s opening remarks – Introduction to the topic by Austyn Allison, Editor at Campaign Middle East.

9:05am: Keynote Speech on The Current State of OOH Media in the Region by Amer El Hajj, Chief Investment Officer, Publicis Media & The Future of OOH by Violetta Tohme, Senior Programmatic Executive, Publicis Media.

The keynote will cover the topics: The current state of OOH in the region and what OOH means today to advertisers; The changing nature of OOH media as digital and mobile technology becomes integrated into the medium.; Challenges and opportunities of OOH; From strategy to execution, how to make OOH gripping and moving at all levels of the sales and marketing funnel; The future of OOH with the advent of DOOH and programmatic .

9:20am: Panel 1 – OOH Measurement and Beyond

Join a panel of industry experts representing leading OOH media stakeholders to examine what can be measured in OOH, what we are currently measuring and what we should be measuring. We will deep-dive into the unification of key metrics and the additional metrics that could help in properly evaluating the OOH contribution to the overall media mix.

Moderator: Maud Moawad | CEO & Co-Founder, Seventh Decimal
Dr. Hoda Daou PHD | General Manager – Annalect, Omnicom Media Group
Dr. Mohamed Elfarra | Head of Data insights & Advanced Analytics, Al-Futtaim Automotive
Pankaj Pagarani | Head of Data sciences, Publicis Groupe MENA
James Harrison | Chief Commercial Officer, Backlite Media

10:00am: Q&A

10:05am: Panel 2 – Accelerating the DOOH Growth

Key stakeholders come together to consumer behaviour shifts and explore how these are driving DOOH advertising growth in 2022. We will look at the existing DOOH landscape in the GCC with a focus on the UAE market, whilst looking at existing regulations and best practice.

Moderator: Mohamad Itani | Head of Agency Development MENAT, IAB GCC Board Member
Philip Matta | Group COO, W Group (Hypermedia & DigitAll)
Rayan Karaki | Director Product & Partnerships, Google
Joe Nicolas | CEO MENAT, UM

10:45am: Q&A

10:50-11:00am : Coffee networking break.

11:00: Keynote Speech on OOH Performance, Efficiency and Growth in the UAE by Andre Youssef, Chief Adex Officer at Ipsos.
A regional measurement expert shares and dissects OOH in-depth data on the campaign performance and attributions.

11:15: Panel 3 – Outside the lines: Creativity beyond the Billboard.

From the Cannes winners this year: the Grand Prix-winning Liquid Billboard to the Double Moon and then moving to billboards that broadcast to your car radio and of course the World’s Tallest Donation Box, the region has produced some impressive out-of-home creative campaigns. The bar for creativity is raised constantly – at home and abroad – and we have gathered a cross-section of movers and shakers to debate how we can keep on lifting creative standards and brand success. The expert panel will discuss how to get the biggest impact from the biggest media using connectivity, creativity and courage.

Moderator: Sami Al Mufleh | Founder & CEO, Hills Advertising
Beverley D Cruz | Chief Brand Officer, Pizza Hut
Anshuman Bhattacharya | Creative Director, Havas Middle East
Mai Cheblak | Vice President – Corporate Marketing, Events and Sponsorships, Emirates NBD

11:55am: Q&A

 12:00pm: Closing comments
Austyn Allison | Editor, Campaign Middle East

This event is now sold out.