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Media

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Pampers Preemie campaign Havas Middle East Havas Red

Pampers helps UAE’s premature babies through Preemie campaign

Digital Essays 2024: The new frontier in addressable media

Ayman-Haydar_ game

Digital Essays 2024: Game on

trendship

Instagram introduces ‘Trendships’

BackLite Media appoints Henrietta Shakespeare as Chief of Staff

Moniify

Moniify: A new digital news platform

The fourth era of marketing: AI-augmented operations

MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

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THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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