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- Agency of the Year
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AOTYME2026
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Marketing

Alex Malouf Communications Saudi Arabia

Confident, inclusive and global: Keys to success for storytelling in Saudi

DCT Abu Dhabi Serviceplan Group Middle East

Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi

GymNation the

GymNation takes Riyadh’s fitness to new heights with the ‘World’s Highest Class’

The Media Milestones cover the key developments that changed the media landscape in the Middle East region in 2025.

The Annual: Media milestones in 2025

Media identity

Media identity in the age of artificial intelligence

The Annual: Top 10 experiential campaigns of 2025

With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.

Even before you knew that you wanted it

C2 Comms’ Roy Aftimos explains why the future will be won by agencies who bring the most clarity, not the biggest ones.

Drowning in Data. Starving for proof.

Kris Fade, a celebrity radio presenter with Virgin Radio and star of The Kris Fade Show, and Sarah Omolewu KS Konnect

Kris Fade, Sarah Omolewu establish KS Konnect for global talent, next-gen storytelling

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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