Deepak Mankani, Head of Integrated CXM Strategy, Merkle MENAMerkle MENA, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, has expanded Deepak Mankani’s role to Head of Integrated CXM Strategy, reinforcing the agency’s commitment to delivering connected, customer-centric transformation across the region.
In his expanded role, Mankani will lead a unified CXM strategy that brings together analytics, CRM, experience design, search, and Gen AI adaptation into a more integrated strategic framework.
His remit will focus on driving commercial and product strategy, strengthening strategic partnerships and establishing a scalable Center of Excellence (CoE) model in close collaboration with Merkle’s EMEA network.
Commenting on the appointment, Andreas Skopal, CEO – Merkle MENA, said, “Deepak has consistently demonstrated the ability to translate emerging capabilities into real business value for clients. His work across Search Experience and GenAI has accelerated growth for our clients and strengthened how we think about connected customer experiences across the region. Expanding his role is a natural next step as we continue to evolve our integrated CXM offering and build more future-ready solutions for the market.”
Mankani has successfully built and led a high-performing business unit focused on Search Experience and Gen AI adoption for leading organisations across MENA.
Under his leadership, the practice has played a key role in helping brands navigate changing consumer behaviors, evolving search ecosystems, and the growing influence of AI-driven experiences.
Mankani said, “The customer journey is becoming increasingly interconnected, shaped by rapidly evolving technologies, platforms, and consumer expectations. This role is an opportunity to bring together our capabilities in a more integrated way, helping clients navigate complexity while creating experiences that are both meaningful and commercially impactful. I’m excited to continue building on the strong momentum across the region alongside our teams and partners.”
The appointment reflects Merkle’s broader ambition to help organisations deliver connected customer experiences across the full journey by integrating data, technology, creativity, and performance into measurable business impact.
As the digital landscape continues to evolve rapidly, Merkle is further strengthening its regional capabilities across customer experience transformation, analytics, commerce, CRM, and AI-enabled solutions to help brands build more adaptive, future-ready businesses.
