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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- Private View
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- Special Features
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AOTYME2026
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Insights

Pinterest has released its 2026 Parenting Trend Report, with new data pointing towards more intentional, experience-led parenting.

Pinterest maps the rise of ‘thoughtful parenting’ in 2026 trend report

Jason Day, Head of EMEA, Luma AI on agentic AI

Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing

Augmented intelligence: Substance and strategy > speed and scale

Insights from the latest M+C Saatchi Group Cultural Power Report reveal cultural shifts that are reshaping how brands build credibility.

Eight cultural shifts shaping the GCC’s new trust economy

Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war

C&B team calls for brands to ease off the hard sell and adopt an anti-consumption model to earn attention.

Matter of Fact: The era of the anti-consumption marketing

climate as

Consumers face climate burnout as fears over global conflicts increase

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

The Marketing Lab

Study shows a new marketing paradigm with AI: Performance, purpose and precision

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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