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Shantelle Nagarajan

posted on May. 25, 2026 at 5:55 pmMay 26, 2026

Publicis Sapient, Salesforce signal new era for retailers with agentic commerce report

Shantelle Nagarajan

posted on May. 25, 2026 at 5:55 pmMay 26, 2026

For organisations across EMEA, the report positions agentic commerce not simply as a technology trend, but as a strategic shift that will redefine customer engagement, commerce operations and digital growth over the coming years.

Salesforce and Publicis Sapient have launched a joint whitepaper to help business and technology leaders across EMEA and beyond prepare the next major evolution in retail and commerce.

Titled ‘Agentic Commerce: Unlocking the Emerging Shopping Experience’, the report projects that AI agent-orchestrated commerce could generate between $3 trillion and $5 trillion in global revenue by 2030.

For EMEA businesses, the implications are immediate. Consumer behaviour is already shifting at speed. Forty-four percent of users who have tried AI-powered search now prefer it as their primary source, and platform agents such as ChatGPT are processing approximately 350 million shopping-related queries

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Tags:A.C.E. Framework Agentic commerce Agentic Commerce: Unlocking the Emerging Shopping Experience Commerce EMEA Insights Jason English Mohammed AlKhothani News Publicis Sapient Report retail Salesforce

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.