Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions.
The 2026 Digital Consumer Trends Report
Based on a nationally representative survey of 1,000 consumers aged 18–50, the report captures a market moving at pace: more connected, more digitally fluent, and increasingly intentional in how it engages with technology.
At the centre of this shift is the rapid rise of generative AI. As highlighted by the report, two-thirds of consumers in Saudi Arabia (66 per cent) no
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Tags:AI adoptionAI toolsbroadbandconnectivityConsumer behaviourDeloitteDeloitte Middle Eastdigital consumer trendsdigital economyDigital Transformationdigital wellbeingEmmanuel Durougenerative AIKSAMiddle East techSaudi ArabiaSaudi consumerssocial mediatech trendstechnologytelecommunicationsworkplace AI
