Teresa Rio, VP Marketing OSN+ and Anghami.Opening weekends were once the clearest indicator of how popular a series would become. Today, however, some of the strongest audience signals are emerging long before the opening credits roll.
When the teaser trailer for Season 3 of House of the Dragon premiered on 28 April, at OSN+, we expected a wave of anticipation across the region, but what followed revealed something more significant about how audiences in MENA now engage with big franchises.
In the days after the teaser release, viewership across Seasons 1 and 2 surged over 50 per cent on OSN+. Notably, this happened before a single new episode aired and nearly two years after the previous season concluded. What audiences demonstr
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