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Featured

Prerna Tauk, Business Development Manager, Smartifai on agentic AI

The role of agentic AI in marketing: Moving from data to decisions

Movember ride for men's health prostate cancer awareness and testing

Harley Davidson, L’Oreal for Men, Allo Beirut rally behind men’s health awareness

SOCIALEYEZ

SOCIALEYEZ strengthens long-term partnership with Dubai Culture & Arts Authority

Sadu Media Athar Awards winners lunch

Athar Awards alumni reunite in Riyadh for a time of connection, creative exchange

Miki Hirasawa Ashton, Senior Adviser, for GlobeScan – Middle East

COP30 comms shift: Green hushing and what it means for MENA CMOs and comms leaders

GymNation London phone thieves mobile theft self-defense classes

GymNation ad picks on London phone thefts to drive 600+ class sign-ups in Dubai

Seedtag study reveals neuro context drives 3.5x stronger ad response

Think Human Bastos

Think Human appoints Tiago Bastos as Creative Director

Dr Gabriela Clinic

Horizon FCB connects London and Bahrain for Dr Gabriela Clinic

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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