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Featured

Ikea Iconic outdoors

IKEA turns desktops into digital showrooms with ‘Iconic Outdoors’

Puck brings mothers’ recipes to restaurants to aid Lebanese families during Ramadan

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

From top left, clockwise, Amina Taher, CMO, Wio Bank PJSC and current Chair for Abu Dhabi at The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi; Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors.

The Marketing Society expands GCC leadership to drive regional growth

data-driven creativity

AI and data-driven creativity in the Middle East

Starzplay BytePlus

Starzplay and BytePlus to bring AI-powered features to streaming

Mike Rich on data and creativity

Have we successfully transitioned from data versus creativity to data-inspired creativity?

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

Mar 12, 2025

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

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Mar 13, 2025

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