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Essays

Transform your brand by transforming the way you talk to consumers

Future-proofing talent in the ever-changing marketing landscape

It pays to be emotional – ‘I am a feminist’, writes CNN’s Pippa Scaife

TV attribution drives better understanding

Deciphering Digital Transformation in the Marcomm Industry

Digital essay: More UGC, less branded content: By Amer Massimi

Digital Essay: Algorithms vs the Human Element – Who wins? by Nader Bitar

Petra Spanko: Machine marketing

Tamara Habib: The eye of the storm

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Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

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Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

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