By Matt Butterworth, managing director of MullenLowe MENA
I know a wolf. He is living in the woods and has been for more than 17 years, but I know full well he is going to come back to terrorise me at some point. He will make me feel vulnerable and helpless, he will scare the life out of me. When he gets close, I will go into hiding in a deep dark place where he can’t see me; it’s the only way I can protect myself from this horrible cruel monster.
Today as we come out of Covid-19, there are going to be a lot more wolves in the woods. The main psychological impact to date has been the elevated rates of stress or anxiety. But as new measures and impacts are introduced – especially qua
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