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Digital

Deliveroo

Deliveroo, Tyra Creative turn White Friday into midnight dash for deals

WPP Media’s Gurdeep Matharu outlines how brands can navigate the new and complex era of AI search.

Digital Essays 2025: New rules of search

Mubashir National Day campaign

How Mubashir’s Oman National Day inclusive campaign gained 13.8 million impressions

DOOH trust

Digital Essays 2025: The case for real DOOH transparency and trust

Zaid Sweidan, Senior Performance Manager, Boopin on success metrics

Digital Essays 2025: Remodelling the metrics of success

Wassim Mneimneh, Managing Director – MENAT, MiQ seen across every screen

Digital Essays 2025: Seen across every screen

Bassem Hoss, Head of Performance, Carat MENA on performance

Digital Essays 2025: The performance reset

Rasha Mansour, Head of Strategy & Analytics, Leadgen Arabia on digital

Digital Essays 2025: Digital’s next chapter

Dubai Mall Festival of Fashion (DMFOF)

AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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