Mohammed Tayem, Founder & CEO, entourage.Integrated communications, advertising and experiential marketing agency entourage has secured four new business wins, with mandates spanning regional and global markets.
The new accounts include a global communications scope for Aramco, an integrated marketing campaign for Al Dhannah City, the conception, production and delivery of the Roshn Saudi League Closing Ceremony and a digital and social media remit for Ras Al Khaimah’s Heart of RAK, the flagship digital platform of the Ras Al Khaimah Government Media Office (RAKGMO).
Building on an already distinguished client roster that includes Saudi Arabia’s Ministry of Transport & Logistics Services, Fatafeat TV channel, and Egypt Tourism Authority to name a few, the agency said its latest wins confirm its standing as the partner of choice for brands, destinations and institutions that demand thinking across disciplines.
“Each of these wins tells a different story, but they all point to the same shift: clients are no longer looking for vendors to execute tasks, they are looking for partners to help them build narratives that live across platforms, geographies and time,” said Mohammed Tayem, Founder & CEO, entourage.
For Aramco, entourage has been appointed to Aramco’s global communications roster. As part of a multi-agency global framework, entourage will contribute to strategic communications across Aramco’s project portfolio, supporting large-scale corporate narratives, market-facing engagement and stakeholder communications on a worldwide stage.
Furthermore, entourage has secured the full integrated marketing communications mandate for Al Dhannah City, Abu Dhabi, one of the UAE’s most compelling emerging destinations. Unlike a campaign-by-campaign engagement, this is a committed partnership, spanning advertising campaigns, PR, social media, digital marketing, content strategy, experiential activations, and media relations.
The brief positions Al Dhannah City as both a premium residential lifestyle destination and a standout staycation choice for UAE residents. The long-term scope enables entourage to build a sustained, evolving brand narrative rather than a series of isolated moments a model the agency believes is the future of destination marketing.
Additionally, for a second year running, entourage will oversee the closing ceremony of the Roshn Saudi League, one of the most watched sporting spectacles in the Arab world. The mandate is not simply event production; it is the creative and narrative culmination of an entire football season, bringing together sport, entertainment, cultural storytelling and live spectacle at the highest level.
Lastly, entourage has been appointed to lead the digital and social media ecosystem for Heart of RAK the flagship digital platform of the Ras Al Khaimah Government Media Office (RAKGMO). The scope encompasses social platform strategy and content creation, and the full digital narrative architecture that anchors RAK’s identity as a rising lifestyle, tourism and investment destination. This is a digital-first mandate designed to build consistent, compelling storytelling across every screen.
“The Aramco global mandate, the Al Dhannah partnership, the return to the Roshn League stage, these are not transactions. They are relationships built on strategic trust,” said Tayem. “We are proud of what our team has built and genuinely excited about what comes next.”
From global corporate communications to destination marketing and high-profile live events, entourage said these appointments reflect both the breadth and depth of what the agency delivers, and the level of ambition its clients now bring to the table.
