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posted on Apr. 20, 2026 at 6:10 pmApr 20, 2026

Al Zorah City residents reveal ‘The UAE’s Best-Kept Secret’ in new campaign

posted on Apr. 20, 2026 at 6:10 pmApr 20, 2026

The Al Zorah City 360-degree lifestyle brand campaign was rolled out across YouTube, TikTok, Instagram and Facebook; as well as radio spots, and digital cut-downs and stills for paid social and online.

Al Zorah City

Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible.

Al Zorah City, a premier luxury coastal destination in the Emirate of Ajman, has launched its latest brand awareness campaign, ‘The UAE’s Best-Kept Secret’.

Developed in partnership with creative agency We Are Social, the 360 lifestyle campaign shifts the focus away from traditional real estate sales pitches to highlight the authentic, lived experiences of the people who call Al Zorah home.

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Tags:Ajman Al Zorah Al Zorah City ARN Aurelien Fonteneau authenticity awareness campaign broad awareness credibility Cultural Relevance emotional discovery Facebook frequency hero films high-impact awareness Immersive Storytelling Instagram lifestyle brand campaign lived experinces luxury coastal destination radio Reach Real Estate Marketing relatability social media The UAE's Best-Kept Secret TikTok trust video platforms We Are Social YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.