Now in their third year, Campaign’s Global Agency of the Year awards runs across four continents and provides a global arena where agencies can compete directly with each other.
The awards are judged by a select panel of global and regional chief marketing officers; the people in a position to hire shops and authorise budgets.
Here, a selection of Campaign’s Global Agency of the Year Awards judges share their hopes and fears for the industry on a global basis.
Sujit Patel, vice president and head of corporate brand and communications, Godrej Industries and Associate Companies, India
What will be the biggest opportunities and challenges for global marketers and their agenci
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