Mohamed Kabbani has recently joined Digital Media Services (DMS) as director of creative strategy. Within this capacity, Kabbani will be leading the charge on innovation and creative thinking to boost client facing strategic direct sales initiatives. Towards this goal, he will be working in close collaboration with DMS teams, as well as publishers and technology partners across the MENA region.
Kabbani is a creative director and strategist with more than 17 years of experience across tech, digital and advertising companies spanning several markets in the GCC and Levant. His previous professional appointments include Snapchat, where he led creative strategy in MENAT emerging markets and KSA. He has also previously managed and built creative departments and teams in several multinational and agencies in KSA and the GCC.
Commenting on the new appointment, DMS’ chief operating officer Ziad Khammar said that “We couldn’t be happier about Mohamed joining the DMS team. With his proven expertise in delivering highly creative GCC specific localised outcomes, he will be playing a pivotal senior role in uplifting our “creative” sales game through a variety of endeavors, including elevating our publisher sales offerings, the uniquely localised and creative opportunities which we are capable of extending to brands, seasonal go to market initiatives, while focusing on a host of other areas. We are very excited to have him onboard and greatly look forward to seeing the positive impact which we envision him making on both DMS’ value proposition as well our market.”
On taking up his latest challenge and joining forces with Choueiri Group’s digital media arm Kabbani went on say that “At DMS, I believe we have the right vision in place to add immense value to advertisers and brands seeking to unlock the huge potential of independent publishers across the MENA digital landscape. I am delighted to be joining this forward-looking team and hope to make significant leaps on how we view and deliver creativity across the board”.