Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai.
IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani Amayri was named ‘Arabic Copywriter of the Year’.
Publicis Groupe MENAT received the highest number of awards at the event including Integrated Marketing Agency, Head of Agency – Bassel Kakish, Creative Leader – Kalpesh Patankar, Outstanding Woman in Advertising or Media – Joyce Hallak, Strategic Leader – Tahaab Rais and Creative Team – Rebecca Ann Menezes and Eduardo Cesar.
The Best Regional Agency from Egypt, Iraq, Qatar and UAE went to OMD Egypt, Brodmann, UM Qatar and ASDA’A BCW respectively.
Gambit Communications’ Judy Bakieh was named the Account Person of the year.
The Social Media Agency of the Year went to LPS.
Spiro was chosen as the Start Up Agency of the year.
The PR/Communications Agency award went to ASDA’A BCW.
Assembly won the category Performance Marketing Agency.
LIGHTBLUE was recognised as the Events, Experiential and Engagement Agency.
Create Group won the category Digital Agency.
Houbara Communications was recognised as the Independent Agency.
OMD MENA won the award for Media Agency.
Campaign’s Agency of the Year Middle East runs in partnership with Haymarket, the UK-based publishing house that has been publishing Campaign in markets around the world for more than 60 years. The awards are independently audited by PWC.
The Campaign Middle East Agency of the Year awards was held at Fairmont The Palm, Dubai on December 8, 2022. The panel of judges were client-side marketing heads who whittled down entries to a series of shortlists and debated to find the final winners in a virtual jury room. The entire panel of judges can be viewed here. The full shortlist can be viewed here.
Campaign also runs Agency of the Year in the UK, Asia-Pacific and the US, and a global scheme, the Global Agency of the Year Awards, which is now open for entries.