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- News
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Spiro Mansour Festival

Bringing Mansour Festival to life: Spiro partners with Bidaya to deliver kids’ festival in Abu Dhabi

Spiro’s Ocampo, calls for a holistic lens to measure experiential ROI as well as a need for a framework that reflects full depth of impact.

Beyond headcount

Virginia Ocampo, Director of Global Strategy at Spiro

Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’

Industry Forum: Will the regional industry be cushioned from global economic pressure this year?

Campaign announces winners of Agency of the Year Middle East 2022

Beki Winchel director thought leadership and innovation Spiro

Transform or be transformed – by Spiro’s Beki Winchel

Beki Winchel director thought leadership and innovation Spiro

The New Now – by Spiro’s Beki Winchel

Saudi Industry Snapshot: Rabih Sabsabi, Spiro

GES launches Spiro In the Kingdom of Saudi Arabia

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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