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@impactbbdo’ latest work for @generalelectric says “A World That Works is a world that’s always working”. The ‘Every Turn’ campaign is an ode to the world’s movement. #EveryTurn #GE #movement
A post shared by Campaign Middle East (@campaignmiddleeast) on Sep 29, 2020 at 11:34pm PDT
What was the original brief?
BBDO: A World That Works is… a world that’s always working. GE technology never stops to take a break. Our wind turbines keep churning out power, all day and all night, bringing clean energy to millions. Our engines power the thousands of jets in the sky every mo
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