Tonic Worldwide, a UAE based digital creative agency launches an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable video content division ‘TWIP’ – Tonic Worldwide Intuitive Programming. The collaboration with Vidz.ai enables TWIP to extend customization and personalization in videos under TWIP. Early this year, Tonic Worldwide had launched an exclusive new video division named ‘TWIP’ – Tonic Worldwide Intuitive Programming.
Personalization adds more context and relevance to brand videos and is key to helping them grab more and more eyeballs as well as increasing engagement. Realizing the potential for such hyperlocal customized videos, Tonic Worldwide’s TWIP will now create and distribute numerous such custom-made videos in seconds, for brands. TWIP is also built to deliver a seamless experience for brands, right from personalized video content creation & interaction to dissemination & detailed watch analytics powered by Vidz.ai.
Speaking on the new offering, Varun Suri, Business Head, Middle East, Tonic Worldwide, says, “In recent times, there is a huge surge in video consumption across all platforms. Video offers a very unique and immersive experience that helps viewers create a long-term memorable association with the brands it is connected with. Our personalised video marketing solution with added interactive features and technologies to videos will enable viewers to participate in the story as it unfolds proving effectiveness at every stage.”
Adding to this Rajesh Goyal, Partner & Co-founder, Vidz.ai, says, “Marketing is transforming rapidly in the digital world. Vidz.ai is happy to partner with Tonic to enable them with Hyper personalization, customization in videos. This will enable brands to have a seamless customer experience with video interaction and stay true to TWIPs promise of ‘intuitive’ communication backed by customer data.”