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Ishwari Khatu

Thembi Hlekane – Head of Creative at BE Experiential.

Creativity behind events – by Be Experiential’s Thembi Hlekane

Samsung Merkle Customer Database Management

Merkle wins Samsung customer data management business

Influencer vs Influential – by Motivate Talent’s Nicole Little

Houbara Communications has promoted Vicky El-Kassir to director and Raaziqa Hassen to account director to support business growth.

Houbara Communications promotes senior talent

Nissan Nas United TBWA campaign People of NIssan

TBWA Nissan United brings ‘Nas Nissan’ to life

Green hushing and green washing

Striking a green balance – by Communique’s Gihan Hyde

Why not to advertise on netflix

Don’t advertise on Netflix … just yet – by MCD Partners’ Patrick Lane

Adverty and Yazle announce exclusive in-game ad partnership in the MENA region

Adverty partners with Yazle in the MENA region

PRCA MENA returns with Face-To-Face trainings

PRCA MENA returns with face-to-face trainings

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global football and media firm Footballco opens regional HQ in Riyadh

Dec 10, 2024

Global partnerships and marketing innovation with JCDecaux ATA

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DMS and Audiomob event amplifies the benefits of In-Game Audio Advertising

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Navigating the future of digital advertising with conversion APIs

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