Interesting Times appointed by Ras Al Khaimah Tourism Development Authority (RAKTDA) as their agency of record for creative, social and media services for the next two years.
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Ashraf Mansour, chief planning officer and founding partner of Interesting Times, said, “Our experience in tourism and entertainment industries will allow us to take this account off the ground because Ras Al Khaimah is a fascinating location with loads of character, which is what we want to highlight and bring forward to attract the right audience.”
Interesting Times will bring together creativity, strategy, consulting, media and technology to fully service Ras Al Khaimah Tourism Development Authority global communications. They will also employ business analytics to create an automated workflow to discover frequency, build benchmarks and explore audience testing that is in line with the personas created by the strategy.
“Ras Al Khaimah has always demonstrated a great resolve and agility to navigate through macro tourism challenges from the pandemic to recent global developments, said Alka Winter, vice president, destination marketing and communications, Ras Al Khaimah Tourism Development Authority. “Throughout it all, it has been essential that our communication to our tourists and partners remain clear, transparent, aspirational and thought provoking. We started this process with our impactful destination brand and we look forward to working with Interesting Times to carry the torch and elevate our communications to reach even larger audiences.”
“We are both thrilled and honored to be partnering with Ras Al Khaimah Tourism Development Authority, which has built a reputation as one of the region’s fastest-growing destinations, and continues to redefine and lead the tourism market through innovation and destination experiences. We look forward to collaborating with RAKTDA to help build on the tremendous affinity that exists for the brand in the region,” said Rani Saddi, managing director at Interesting Times.