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Landor & Fitch partner with Starbucks for Ready-to-Drink campaign

Starbucks, the premier roaster and retailer of speciality coffee in the world, debuted a new look for its EMEA ready-to-drink portfolio in partnership with  brand transformation company Landor & Fitch following a two-year creative collaboration.

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Starbucks identified an opportunity based on consumer insights which revealed the importance of small transitional moments throughout the day, with time-poor consumers looki

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