Lay’s — one of the marquee brands from PepsiCo — has unveiled an action-packed football film, made with its agency Impact BBDO, that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first for the brand and country.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
For the first time ever, Lay’s has partnered with six of the biggest Saudi football
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.
