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Lay’s and Impact BBDO produce football film starring Saudi Arabia’s football stars

Lay’s — one of the marquee brands from PepsiCo — has unveiled an action-packed football film, made with its agency Impact BBDO, that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first for the brand and country.
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For the first time ever, Lay’s has partnered with six of the biggest Saudi football

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