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Ishwari Khatu

InHype: A next-gen influencer agency for brands

IMPACT BBDO announces promotions

E-commerce 2022: To each their own – by Samsung’s Shafi Alam

ArabyAds partners with LG Ad Solutions for Connected TV Advertising

E-commerce 2022: Back to basics – by VMLY&R Commerce’s Hemal Soni and Cristina Mas

From original to critical: shifting the dial on creativity

Yazle partners with SeenThis to avoid excessive carbon emissions on digital ad campaigns

Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani

OOH Industry Snapshot: Viola’s Ammar Sharaf

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Global partnerships and marketing innovation with JCDecaux ATA

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