Abdul Latif Jameel Motors’ new film captures how families celebrate the spirit of togetherness and generosity during Ramadan — beautifully revealing that even in the most chaotic circumstances, the love and togetherness between family members always shine through.
The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates. The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location.
What sets this campaign apart is its focus o
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