Petal Ads, an ad platform previously known as Huawei Ads, has announced a new partnership with MMP World Wide (MMPWW), which will focus on international markets, including China. This partnership shortly follows MMPWW’s acqusition by out-of-home provider, Life on Screen.
This collaboration will allow MMPWW to further strengthen its presence in international markets, while expanding its portfolio of ad networks to include exclusive Huawei audiences.
Petal Ads aims to scale up immersive solutions across the MENA region by capitalising on MMP World Wide’s programmatic expertise by offering multiple activation options and unique experiences to connect with consumers on the platforms where they spend the most time.
Additionally, the partnership will enable Petal Ads to better monetise their digital ad inventory and boost campaign performance through targeted and effective programmatic in-app advertising. This technology aims to provide advertisers with tailored solutions on a global scale.
Petal Ads will provide MMPWW inventory on Huawei’s own media, such as AppGallery, Huawei Video, Huawei Music, Petal Search.
“We are delighted to collaborate with a regional powerhouse like MMP WorldWide and are confident that this collaboration will usher us into a new era and open new doors for advertisers in the region. At Huawei, we are always interested in forming partnerships with companies that are at the forefront of the ad-tech industry and understand the power of programmatic advertising and its role in brand building. Through this collaboration, we hope to provide advertisers with new ways to target customers by leveraging the Petal Ads ecosystem,’’ said William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation.
Speaking about the partnership, Ayman Haydar, CEO of MMP World Wide added: “We are excited to be a Petal Ads certified partner and look forward to collaborating on bringing these exclusive solutions to the market. Huawei already has a significant market share in the MENA region and is steadily expanding its customer base, and I am confident that we can effectively offer the industry this Petal Ads ecosystem. With China now easing up travel restrictions, the timing is perfect for us to help MENA advertisers target more effectively in the biggest market in the world.”