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- Agency of the Year
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AOTYME2026
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Austyn Allison

Digital audio: a channel worth tuning in to

Jonathan Fisher Joins PRCA MENA as NextGen vice chair

UAE-based Q Communications launches into the UK & Ireland

Five campaigns I wish I’d made, and one I did – by Beatrice Cornacchia

Anavizio data shows relief tempered by anxiety as UAE public reacts to easing of Covid-19 restrictions

Electriclimefilms and DDB produce ‘Ensure Moments’ for Abbot Ensure

Home and away – Leap’s Kareem Farid on mental health

Ramsey Naja: A crisis is not a media channel

UTURN by Webedia launches “Takki” on Netflix

1 … 24 25 26 … 94

Page 25 of 94

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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