By Stacy Fisher, head of digital transformation and innovation, media at Publicis Media, and Dylan Temple Heald, director, Precision at Publicis Media
The distinction between offline and online persists to be challenged just as people continue to seamlessly transition from one ecosystem to the next. We first saw the blurring of ecosystems with TV and digital video advertising, as new inventory sources from Connected TV and OTT platforms became available, and with the proliferation of devices that can deliver content on demand. Now, we are seeing the same trend with terrestrial radio extending to digital audio as listenership continues to increase year-over-year.
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