Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines what smart retargeting is all about.
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Retargeting is also known as remarketing and is a form of online advertising that helps brands keep in touch with potential clients that visited their website. The visitors have different profiles and this gives different biddings, that is measured through several criteria including time, frequency and engagement. Learn more about the complexity of retargeting for a campaign and how to find the right bid for each user.