From left, Waqas Ali, Managing Director, GCC & Europe, and Asia Ali has been appointed Founder & CEO, MKV DigitalDubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets.
The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build stronger connections with audiences through culturally relevant storytelling, creator partnerships and platform-first content.
MKV Digital officially registered its Saudi Arabia entity on 30 December 2025, strengthening its ability to support brands and partners in the Kingdom while continuing its work across the GCC and Europe.
Founder Asia Ali has been appointed Founder & CEO, leading MKV Digital’s strategic vision, partnerships and regional growth.
Waqas Ali has been appointed Managing Director, GCC & Europe, overseeing client relationships, regional operations, media solutions and creator partnerships. Having been part of MKV Digital’s growth journey over the past four years, Waqas has supported the agency’s expansion across the GCC and international markets.
The leadership evolution comes as social and creator marketing continues to become a more central part of how brands build relevance and engage communities.
Following Asia Ali’s appointment as a Cannes Lions 2026 Jury Member for Social & Creator, MKV Digital continues to strengthen its position within one of the fastest-growing areas of the global creative industry.
Commenting on the agency’s next chapter, Asia Ali, Founder & CEO of MKV Digital, said, “The way brands connect with audiences has fundamentally changed. Social is no longer just a communication channel; it has become a space where brands build communities, participate in culture and create meaningful relationships with audiences.”
She added, “We believe the future belongs to agencies and partners who bring deep expertise while collaborating to solve modern marketing challenges. Social and creator marketing require an understanding of platforms, communities and culture at a much deeper level, and our role is to bring that expertise to brands and partners to create stronger outcomes. Saudi Arabia represents an exciting opportunity in this evolution. The Kingdom’s cultural transformation and digital growth are creating new possibilities for brands to build authentic connections, and our expansion reflects our ambition to support this next chapter of social and creator-led marketing across the region.”
Waqas Ali, Managing Director, GCC & Europe, said, “Over the past few years, we have seen brands and agencies place greater importance on specialist expertise in social and creator marketing. The opportunity is not about replacing existing teams or partners, it is about bringing the right capabilities together to create stronger work.”
He added, “Following the launch of MKV Creators, our dedicated content creation team, creator-led campaigns have become one of the fastest-growing areas of our work. We help brands and partners develop authentic, platform-native content and creator strategies that connect with audiences in meaningful ways. Whether working directly with brands or alongside agency partners, our ambition remains the same: to create culturally relevant work that helps brands build stronger relationships with their audiences across markets.”
With its expanded presence in Saudi Arabia and strengthened leadership team, MKV Digital continues to support brands and partners through social strategy, creator partnerships, media solutions and digital storytelling across the GCC and international markets.
