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FeaturedMarketingOpinion

April Fools’ Day pranks by brands: a foolish or foolhardy tactic? By PageGroup’s Hanisha Lalwani

By Hanisha Lalwani, senior marketing manager - Middle East and Africa at PageGroup, and MEPRA Youth Board vice president.

Picture this: you receive a bill with your name on it, made out for hundreds of euros worth of pizza, except, you never placed an order. You panic obviously, and either contact the delivery company or the restaurant or get in touch with your bank to block any payment. Sometime later, you realize you’ve been victim to an April Fool’s Day prank by the delivery company. You, in (rightful) frustration, either vow to never use the company’s service again or tweet and invite others to boycott them.
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