Ghassan Kassabji, CEO, Impact BBDO Group – Dubai
Agentic AI, through making waves recently, is far from a new concept. Its origins trace back to the foundational work of AI pioneers like John McCarthy and Alan Turing, who envisioned systems capable of perceiving their environments, making decisions, and acting autonomously to achieve specific goals.
Over time, advancements in expert systems, neural networks, and deep learning built the foundation for today’s Agentic AI. NVIDIA’s latest keynote at CES showcased this theoretical concept becoming a tangible reality, demonstrating the maturity of intelligent, goal-driven
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