The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the arrival of generative AI has disrupted not only creatives and copy, but also decision making, operational efficiencies, speed to market as well as people, processes, pricing and innovation.
Campaign Middle East had a conversation with Accenture’s Global CMO Jill Kramer on the need for brands and agencies to become ‘reinvention ready’; to focus on people as much as tech; the evolving role of CMOs in an AI-centric landscape, and much more.
Sharing her take on the need for brands — and the agencies serving them �
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
