Abu Dhabi Media is set to launch a new Hindi-language station for south Asian expats in the UAE.
Called Radio Mirchi, it is believed to be launching at the end of January and will bring the number of stations in ADM’s radio portfolio up to six. The station will be broadcast under licence from Indian media company Entertainment Network India Limited (ENIL), under a strategic partnership agreement with Abu Dhabi Media.
As part of the business arrangement, ENIL will provide limited advisory services to ADM for the launch of a radio station in the territory of the UAE. The company will also grant a conditional license to ADM for use of its brand Radio Mirchi.
Prashant Panday, executive
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