2019 was a challenging year on many fronts, politics, social media, media, influencers, natural disasters, all culminating with one denominator, dented trust. An era of ‘instability’ change and evolution is set to continue, directly impacting communicators, challenging them to grow into more holistic human beings and professionals. Pace of change is on turbo boost mode across all sectors thanks to rapid advances in smart technologies and AI.
This calls for communicators to wear several hats, one for PR, one for marketing and one as a technology practitioner, juggling seamlessly between the three. A global report by Talkwalker revealed that PR agencies are no longer relying on media relatio
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