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Anup Oommen
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Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Anup Oommen
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Ford Middle East's Rasha Ghanem and Imagination Middle East's Jason Rodbard speak to Campaign Middle East about taking the campaign beyond traditional media outreach into immersive experiences, content creator collaborations, and more.

Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA,

The campaign, which incorporated stories, live coverage, Reels and thousands of posts also included collaborations with tier-one business, lifestyle and automotive content creators, who generated authentic and engaging content.

The Ford Middle East in-house communications team worked with its agency partners to bring the Beyond the Blue Oval campaign to life. Burson, one of WPP’s largest communications age


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Tags:authenticityBeyond the Blue OvalBrandbrand advocacybrand goalsbrand objectivesBursoncollaborationscommunicationsContent creationdigital contentengagementsEventsFordFord DNAFord Middle EastFriends of FordImagination Middle Eastimmersive experiencesinnovationinterviewslive coveragemarcomms campaignmarketingmedia outreachmedia partnersmillennialpassionPerformancepostspress releasesRasha GhanemReelssocial mediaStoriessuccess metricstraditional mediaVML
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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