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Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Meta asks investors to be ‘patient’ as profit plummets and revenue declines 4 per cent

Pick of the Quarter: Banking on Reels ads to deliver results

Meta supports the 1 Billion Meals Initiative, launches #MealsforReels with influencers and content creators

Make sure your next customers find you this Ramadan, by Meta

Launching Facebook Reels globally and new ways for creators to make money

THE WORK

Home Centre hijacks other brands’ ads with ‘There We Are’ campaign

Ducab Metals Business

Advertising Creative Digital Featured Marketing Media The WorkApr 28, 2025

Ducab Metals Business campaign makes brand more relatable with partners, customers

Coca-Cola

Advertising Digital Featured The WorkApr 28, 2025

Coca-Cola’s new global campaign bridges language gaps

Advertising Creative Featured Marketing The WorkApr 25, 2025

Shantelle Nagarajan

Honda campaign places it as the backbone of speedy deliveries

Rewrite The Gap

Creative Digital Featured The WorkApr 25, 2025

Shantelle Nagarajan

ItsHerWay launches Rewrite The Gap to empower mothers in MENA

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Apr 15, 2025

Moving beyond vanity metrics and maximising marketing ROI

Apr 22, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

Apr 24, 2025

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