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BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

OOH Guide 2023: The original interactive media – by FP7’s Federico Fanti

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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