CMOs and managing directors representing several brands, organisations, and global platforms across the UAE sounded a clarion call to get back to the fundamentals and to take a full-360-degree approach to marketing during a closed-door roundtable discussion held at the Dubai Media City headquarters.
The two-hour roundtable discussion touched upon creating value, customer experience, personalisation, the role of CMOs on the Executive Committee (ExCo), differentiating value from the data and tools that drive it, the need for patience and a long-term approach to building a brand, and much more.
Speaking on-the-record to Campaign Middle East, Majed Al Suwaidi, Senior Vice President of D
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