UAE-based digital agency Medialinks released a report titled, ‘The future of e-commerce in the Middle East and North Africa: examining the key drivers of growth.’ It explores trends that are likely to influence e-commerce in the Middle East and North Africa region in 2023.
The report provides an analysis of the current state of the e-commerce market in MENA and identifies trends that shape its growth this year. According to it, the e-commerce market in MENA is expected to see significant growth over the next few years with an estimated compound annual growth rate of 15 per cent between 2021 and 2023. This growth is being driven by a number of key factors listed below:
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