DHL has launched a retail campaign crafted by Horizon FCB Dubai and has added shipping rates to its range of services.
This strategic initiative aims not only to capture attention but also to captivate customers with even more affordable and efficient shipping options.
In a world where seamless logistics are essential, DHL continues to innovate and making global commerce more accessible and convenient for businesses and individuals alike.
The film shows a frustrated fashion designer receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service.
Horizon FCB Dubai Creative Director Colin Smith, said: “Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries.
“The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.”
Executive Creative Director Mohamed Bareche, added; “The campaign is a smart and creative way to communicate a price offering that is relevant to E-commerce sellers and young people starting out on their career path.
In an effort to add even more value for our clients, we also filmed different scenarios of the young girl’s rise to success in order to create alternative edits for social media, reducing fatigue.”
The film was produced by Good People and Directed by rising star Director Omar Shawky.
Horizon FCB Dubai team:
CEO : Mazen Jawad
Managing Director : Reham Mufleh
Executive Creative Director : Mohamed Bareche
Creative Director & Copywriter: Colin Smith
Head of planning : Munther Al Sheyyab
Account Director: Farouk Haber
Account Executive: Yara Kobeissi
Head of production: Mariam Adel
Agency Producer: Antoine Nassif
Client : DHL Express MENA
Marketing Director : Najwa Raslan
