Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the ‘See Double’ campaign.
The partnership aims to attract visitors to explore the nature emirate of Ras Al Khaimah and neighbouring Musandam, the governate of Oman, this summer.
The summer campaign encourages travellers to enjoy fun, adventure, and beauty in both destinations. It highlights the ‘Kids Go Free’ offer available at most hotels and attractions in Ras Al Khaimah and Musandam.
The campaign was officially unveiled at the global travel industry event, ITB Berlin which brought together leisure travel partners from all over the world.
The launch comes after the tourism entities signed an agreement last year to pursue cross-destination tourism promotion and marketing initiatives, with a view to boosting international tourism to Ras Al Khaimah and the Musandam Governorate.
See Double shows how travellers can maximise their experience by visiting two remarkable destinations within a 90-minute drive of each other.
Featuring an easy border crossing and the shared natural beauty of the majestic Hajar mountain range, as well as a rich, intertwined history and cultural heritage, the campaign promises to captivate visitors.
H.E Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, said: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman.
“It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, said: “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world.
“From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, with a focus on the great outdoors.
